Bum Archives - MYJUICYNET

BUM unveils its first-ever #BUMXPepsi Collaborative Collection

admin — Fri, 15 Jun 2018 13:08:00 +0000

#BUMXPepsi is a collaborative, limited edition collection between the one of the most iconic global consumer brand—PEPSI and one of the country’s hottest streetwear retail brand—BUM. It promises to be a beautiful collision of adventurous creations that would surely suit the discriminating taste of today’s generation.

Indeed, the partnership will reflect BUM’s core silhouettes and trendy looks with Pepsi youthful appeal. The limited-edition line is all about self-expression and the ‘Live for Now’ moments.

#BUMXPepsi Limited Collection is based on the iconic color palette and logos of both brands—BUM and Pepsi; fused design elements and street style that can draw that youthful appeal. The line consists of t-shirts, jogger pants and shorts and outerwear, as well as caps and bags.

On the eighth day of June this year, these collaborative capsule collection will be unveiled via a fashion show and can be found on BUM Boutiques and select department stores nationwide.

Below are just some of #BumXPepsi Collection:

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For more information visit, www.bumequipment.com.ph or follow BUM’s social media accounts on Facebook, Instagram and Twitter–@officialbumph.

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PHOTOS: BUM Black Army BTS with Nash Aguas, Alexa Ilacad, Miguel Tan Felix, Bianca Umali and introducing Jazz Ocampo

admin — Fri, 09 Jun 2017 04:16:00 +0000

Summer vacation has passed and Back To School is just around the corner. When we say back to school, it’s not just about school supplies and stuff we’re talking about but also fashion fitted for the season. And when we say Back To School apparel, one brand comes our mind especially for the teens is BUM. And for sure BUM’s fans and BUM’s apparel endorsers (Nash Aguas, Alexa Ilacad, Miguel Tan Felix, Bianca Umali) fans are for sure can’t wait to see the photoshoot and the Billboard Bum will be releasing. So here we are posting these exclusive Behind the shoot photos of BUM Back To School.

Apart from the Nash Aguas, Alexa Ilacad, Miguel Tan Felix, Bianca Umali, BUM is introducing you its new member of the family. Jazz Ocampo!

Aside from these exclusive photos we will also be realising BTS video soon! so stay tuned here on www.My-Juicy.net!

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Alexa Ilacad joins Nash Aguas as BUM Endorser

admin — Sun, 07 Jun 2015 04:31:00 +0000

NLEX or the Nash Aguas and Alexa Ilacad loveteam from TV is now also an endorsing team up of the country’s leading apparel ‘BUM.’

A fresh, beautiful and fashionable Alexa Ilacad was present on BUM’s recent presscon of her as BUM’s latest ambassadress. The 15-year-old actress seems perfect for the brand, feeling happy and blessed of being the newest fashion icon of BUM, joining other youth celebrities like Ella Cruz, Jane Oineza, Nash Aguas, Bianca Umali, Miguel Tanfelix.

Alexa said that eversince before, she was already a fan of the BUM apparel, she was like asking Nash Aguas what apparel he’s wearing.

“Super happy ako to be a BUM endorserkasi I can show my versatility through BUM. Sobrangastig ng mgadamitnila. Kahitlagiakongpa-girly in colorful and bright outfits, favorite ko din ’yungdark colors kasimahiligakosarock eh;minsannga feeling korakistaako eh! With the clothes from BUM, I can enjoy and show the best of both worlds,” Alexa says.

Alexa Ilacad was surprised by Nash Aguas during the presscon, Nash came to the presscon without the knowledge of the actress that Nash would made it to the event.

Alexa Ilacad joins Nash Aguas as BUM Endorser

Apart from Alexa Ilacad as the latest addition to the roster of talented, teenage brand ambassadors, BUM is thrilled to announce the availability of #BUMBLACKBOOK, which will be part of the #BUMBLACK2SCHOOL campaign in June 2015.

The #BUMBLACKBOOK comes in both handy-style and hard-bound; as it offers all avid BUM patrons or #BUMMERZ the unique style book complete with all the #BUMBLACK2SCHOOL collection.

All the youth brand ambassadors—Ella Cruz, Jane Oineza, Nash Aguas, Bianca Umali, Miguel Tanfelix together with Alexa Ilacad graced the glossy pages of the said #BUMBLACKBOOK, which can be availed for a single receipt purchase of any regular items worth Php1200 in all BUM Boutiques and leading department stores nationwide.

The said novelty item #BUMBLACKBOOK is also a planner. It is a must-have for all BUMMERZ who want to keep abreast and serves as an inspiration-guide for trends and styles inspiration anytime, anywhere.

Featured in the pages of #BUMBLACKBOOK are the campus-appropriate fashion styles that are easily achievable for girls and guys with an ultra-stylish and comfy selection of casual tops such as tees, pullovers and hoodies. There are also pair of jogger or denim pants made more exciting with details like rips, patches and stitching as among the favorite trends of today.

For more updates, visit its website www.bumequipment.com.ph and its social media accounts—Twitter, Instagram, and Facebook via @officialbumph.

Alexa Ilacad joins Nash Aguas as BUM Endorser

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G.I. Jane Collection by BUM

admin — Tue, 23 Sep 2014 11:02:00 +0000

MANILA, Philippines – On Monday, September 22, BUM Equipment will unveil its launching of G.I. (Girl It’s) Jane collection named after one of its youth brand ambassador Jane Oineza, who is fresh from her successful third finish in a recently concluded Pinoy Big Brother All In Edition, a hit reality show of ABS-CBN Channel 2.

BUM’s move to provide Oineza with a collection named after her does not just spotlight the young star’s crowd-drawing potentials, but as an inspiration to the youth of today to be uniquely strong and brave amidst any criticism.

There are two categories for this particular collection—The Statement Shirts and the Skater Tops with Skirts.

G.I. Jane Collection by BUM

Jane Oineza’s Statement Shirts

Once there was this quote that perfectly describes Jane, “It’s hard to be yourself in a world that wants you to be like them.” But when she was just one of the housemates, she was brave enough to hold onto what she strongly believed in. Thus, the statement shirts were born.

The statement shirts texts will read: ‘I am Misunderstood’, ‘I’m Real’, and ‘I am Stronger’, respectively and are all printed on black shirts. These speaks of Oineza’s transformation for the past months, which truly defines ‘who’ she is as an individual, as a young talented celebrity.

Oineza, being a youth brand ambassador is a reflection of a young woman who is brave enough to face all the critics and stay true to herself, no matter what.

This collection will be the first one to come out in the market on the said mentioned date and can be purchased at all BUM boutiques nationwide.

Jane’s Skater Tops and Skirts

Being a young lady, apart from being a celebri-TEEN, she prefers the preppy look. Jane is the ideal image who projects that aura of a ‘privileged’ lifestyle. She stays simple and fresh-looking with her choice of clothing combining it with the accessories without overpowering her real personality, that’s what she is.

As young lady who just blossomed after celebrating her 18th birthday inside the PBB House, Jane Oineza along with BUM, a thriving brand apparel is launching three variants of skater tops and skirts under the G.I. Jane collection as well.

Though black in theme, the Skater Skirts comes in three designs; black skull print, white skull print and diamond pattern print. While G.I. Jane skater tops are spandex long sleeves with accentuations to differ one tops from the other. These items can be bought in pairs or can be bought separately.

The said girly-themed collection will soon be available in November this year. Also, these will be exclusively available in all SM department stores.

Jane Thoughts on these Collections.

“I am excited with the collection. And it truly is me. It spells out who I am on and off camera,” Jane shares.

The collections are something that any young lady would grab and own several pieces because of its message and the design. The G.I. Jane collections do not just reflect Jane’s personality but can be identifiable by any female growing up in the world of ‘peer pressures’ and stay committed to her ideals and do not conform to the standards dictated of the ‘world’ around her.

“I do hope that even with the line of clothing via BUM, I can be a living testimony to girls out there to standout and not just be one of the many girls corrupted by any sort of ideals.”

To know more about BUM latest collection– G.I. Jane, visit its social media accounts such as Facebook, Twitter, and Instagram via @officialbumph or visit its official website www.bumequipment.com.ph.

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Back-to-school Fashion with BUM UnivarsiTee

admin — Sat, 05 Jul 2014 11:35:00 +0000

Back-to-school Fashion with BUM UnivarsiTee

Going back to school doesn’t have to be a stressful tale or a sad story of summer’s ending. It doesn’t have to be boring either. Make going back to school an exciting one! Dress up and express yourself with BUM Univarsitee. BUM’s back-to-school campaign “BUM Univarsitee” encourages students and the young bloods to rise above the norm and express themselves with school-proper yet colorful and stylish fashion. School time doesn’t have to be dull and dreary so when it’s time to meet up with school friends, gear up by wearing items from the BUM Univarsitee collection.

The BUM Univarsitee collection takes inspiration from the concept of school chic fashion—a style influence that is preppy with a twist. It’s all about being school-compliant without alienating one’s individuality—a delectable combination of grunge, rebel chic, and punk. BUM incorporates the fashion trend it’s known for—color in a garment.

The campaign is about being comfortable in school, and even after-school, wearing what you like and being non-conformist in a surrounding that somehow encourages uniformity. “Sometimes being in school makes one reluctant to be themselves especially when they’re in a sea of students who look the same.

BUM Univarsitee encourages students and the youth to be proud of who they are and to be non-conformist without breaking the rules. Fashion-wise, the youth can express themselves with whatever style they favor with BUM Univarsitee,” Rai Lacoste of BUM said. BUM believes that everyone should love their own style and share it to the world especially this back-to-school time. The BUM Univarsitee collection is now available in all leading department stores nationwide. For more information about BUM Univarsitee, visit www.bumequipment.com.ph or follow us “@officialbumph” on Twitter, Instagram or Facebook.

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BUM holds “Colorful Rebelation Night,” reveals newest endorsers

admin — Wed, 19 Mar 2014 03:51:00 +0000

BUM equipment apparel is well known for it’s rebel theme, that has been supported and enjoyed by Filipino, mostly teens because they find themselves feeling “ASTIG” to wear BUM.

Recently, BUM equipment apparel held their “Colorful Rebelation Night,” transition their rebelled theme clothes from usual dark to vivid patterns like galaxy prints, and grunge to reflect the varied statements of the youth, that also goes welcoming summer. BUM campaigns this revolution they called “Unleash Your Realitee” takes inspiration from the concept of Street-style fashion, a style influence that is not bound or restrained by the trends and rules of mainstream fashion.

The Colorful Rebelation Night was graced by BUM’s current ambassadress Bea Binene. BUM also introduces their newest endorsers namely Ella Cruz, Nash Aguas, Jane Oineza and Diego Loyzaga.

BUM’s Summer 2014 Collection is now available in leading department stores.

For more information about Unleash Your RealiTee, visit www.bumequipment.com.ph or follow us “@officialbumph” on Twitter, Instagram or Facebook

BUM holds “Colorful Rebelation Night,” reveals newest endorsers

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