In a world where uncertainty often reigns, Ayala Market! Market! steps up to offer a breath of fresh air with its latest innovation: the I GOTCHA SURE-PRIZE machine. Imagine a world where every attempt guarantees a prize – a reality now made possible by Ayala Market! Market!’s latest offering. 

By simply presenting ₱2000 worth of receipts, whether accumulated or single, alongside your Zing Plus Membership, Ayala Market! Market! welcomes you to the realm of sure-win delights. No more crossing fingers for a lucky draw or facing the dreaded “try again next time” message. Here, victory is assured with every spin! 

Nestled within the vibrant ambiance of the AC Circle, the I GOTCHA SURE-PRIZE machine awaits eager participants until May 9, 2024. It’s not just a machine; it’s an experience designed to bring joy and excitement to all who partake. 

From tantalizing trinkets to coveted collectibles, each spin promises a delightful surprise. Whether you’re a seasoned shopper or a casual passerby, the allure of the I GOTCHA SURE-PRIZE machine beckons, promising an adventure filled with guaranteed rewards. 

So, why wait? Head over to Ayala Market! Market! today, armed with your receipts and Zing Plus Membership, and unlock the gateway to a world where everyone emerges as a winner. Dive into the excitement, embrace the certainty, and let Ayala Market! Market! redefine your shopping experience with the I GOTCHA SURE-PRIZE machine!

#FunInTheFinds #ILoveMarketMarket

Check out related video here: 

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Mobile services provider Smart Communications, Inc. (Smart) has announced its exclusive ticket redemption promo to make it so much easier for Filipino fans to get hold of tickets to the much-anticipated “+-= ÷x Tour” or the “Mathematics Tour” of global music icon Ed Sheeran happening at the SMDC Festival Grounds on Saturday, March 9.

Sheeran, who has been rocking his tour since April 2022, is expected to perform songs from his latest album alongside his old chart-toppers like “Tides,” “I’m A Mess,” “Shivers,” “The A Team,” “Castle On The Hill,” “Perfect,” “Lego House,” “Shape Of You,” and “Thinking Out Loud,” among others.

As an added treat to fans, viral British singer Callum Scott and hit Filipino band Ben&Ben are set to front-act for the Grammy-winning artist.

How to redeem Ed Sheeran concert tickets from Smart

Smart Prepaid and Smart Postpaid subscribers who are excited to do the math may redeem their tickets by exchanging their points on the Smart App, which is downloadable on Apple App Store and Google Play Store.

A specific number of points is required to claim a ticket in different categories. Subscribers may also augment their points by topping up promos. The more points, the better the chances of redeeming higher category tickets.

To redeem tickets, subscribers may follow these steps:

1 Download the Smart App then sign-up or Log-in to your account.

2 Once in, go to Rewards, then Under Redeem Rewards, tap the Ed Sheeran ‘Mathematics Tour 2024’ in Manila ticket you want to redeem.

3 Click Redeem button on the pop-up screen to confirm redemption. Subscriber will receive a notification and text message for successful redemption and instructions on how to claim their tickets. 

Get ready for a music and visual spectacle

This Manila leg is the 60th stop for “mathematics” and the 10th stop for Sheeran this 2024. Sheeran, who was last here for his “Divide” concert back in 2018, is known to switch up the visual spectacle during his live outings via larger-than-life LED setups and awesome firework displays timed perfectly with each song performance.

Subscribers can rely on the Smart network as they instantly post and share photos, videos, reels, and stories about their favorite moments in the concert with their friends and loved ones via their go-to apps.

Sheeran’s 2024 concert follows a string of world-class acts that Smart brought closer to subscribers, including the Asia Artist Awards 2023, TWICE 5th World Tour “Ready To Be,” and Harry Styles’ “Love on Tour.”

To stay updated about the latest exclusive perks and awesome experiences for Smart subscribers, follow Smart’s official accounts on Facebook, Instagram, YouTube, and TikTok.

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Best known for her acting in the movie ‘Nananahimik ang Gabi,’ which awarded her the Philippines Best Actress award from the Asian Academy Creative Awards, as well as starring in the youth series ‘The Rain in España,’ Heaven shared that it is a dream come true for her to endorse an iconic brand, Ginebra San Miguel. “It’s such a beautiful milestone of my life to be part of Ginebra. When I was 18 years old, gin bilog with pineapple juice was my first drink. It’s a dream come true, my first drink is also my first big endorsement,” she said.

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With the theme “Philippine Fiesta,” the 2024 edition of the Ginebra San Miguel Calendar showcases Heaven in six vibrant fiesta layouts (Panagbenga, Lantern, Higantes, Pintados, Kadayawan, and Masskara), embodying the vibrant spirit of Philippine Fiestas.

GSMI Marketing Manager Ron Molina said that the 2024 Ginebra calendar serves as a symbolic expression of optimism, unity, and the resounding belief that brighter days are ahead. “Looking forward to 2024, we, at Ginebra, envision a year where the echoes of the pandemic are a distant memory. And the best way to move forward is to embrace a future filled with all-out celebrations, reminiscent of the joyous fiestas that define our culture,” he said.

GSMI Group Product Manager Paolo Jose Tupaz described Heaven as a captivating and talented actress who perfectly captures the Ginebra San Miguel attributes and the essence of the Philippine Fiesta. “Heaven’s authenticity, perseverance, courage, and zest in life embodies the spirit of Ginebra and reflects the beauty, grace, and dynamism of the Filipino culture,” he added.

HEAVEN IN THE VIBRANT WORLD OF FIESTA

Next year’s calendar showcases the beauty and diversity of Filipino culture, with stunning visuals inspired by the colorful and festive celebrations that take place across the archipelago. Heaven described Ginebra as a staple in every Filipino’s drinking occasion, particularly during fiestas. “Hindi magiging buo ang celebration ng mga Pinoy kung walang Ginebra,” says Heaven [The celebration of Filipinos won’t be complete without Ginebra].

As the next face of Ginebra San Miguel, she shared that the Heaven the public would see in the layouts would show her positive perspective on life— on being resilient and outgoing and on enjoying and loving life.

Heaven’s personality shined through the six festive layouts, bringing to life the colors, flavors, and traditions that make these events truly unique.

Heavenly Blossoms in Panagbenga

The first is “Panagbenga,” set in Baguio’s renowned flower-themed festival. Heaven is surrounded by vibrant floral displays in this set, showing joy and beauty.

Like how Ginebra San Miguel is a brand associated with joy for bringing people together to celebrate joyous and special moments, Heaven’s infectious smile, bubbly personality, and cheerful spirit also bring joy to those around her.

Heaven holds a special affinity for this particular layout, considering her personal passion for flower arranging, making it a cherished and resonant experience for her.

Heavenly Lights in Lantern Festival

Emerging as one of the brightest stars of the new generation, Heaven sparkles in the next layout against a backdrop of vibrant giant lanterns and a myriad of dancing lights. The featured setting is the Giant Lantern Festival, also known as Ligligan Parul in San Fernando, Pampanga, a spectacle that symbolizes not only the brilliance of light but also the profound sense of hope it brings.

Just as Ginebra has inspired Filipinos to light their lives with choices that reflect their truest and most vibrant selves, Heaven sparkles hope for her family and followers. She constantly reminds others that even in the darkest times, there is always a glimmer of hope.

Heavenly Heights in Higantes

In the third layout, Heaven takes center stage amidst the larger-than-life papier-mâché puppets of the Higantes Festival in Angono, Rizal. Much like these symbolic giants that represent the aspirations of the people of Rizal to achieve greatness and make significant contributions to their hometown’s progress, Heaven, too, aspires to excel in her role as an actress and performer, contributing to the enrichment of the arts.

Heaven is truly ‘ganado sa buhay’ as she managed to graduate with a degree in Business Management from the Southville International School while working her way up to become one of the most recognizable faces in the entertainment industry today.

Heaven in Higantes Festival layout aligns seamlessly with Ginebra’s commitment to upholding traditions of excellence, emphasizing the shared pursuit of greatness and the celebration of achievements within the tapestry of cultural festivities.

Heavenly Design in Pintados

The fourth layout draws inspiration from the Pintados Festival in Leyte, where Heaven is showcased alongside intricate body paintings. Pintados, a festival steeped in historical significance, pays homage to the pre-Spanish tradition of warrior tattooing, where the bravest warriors showcased their valor through intricate ink designs.

Parallel to the festival’s celebration of bravery, Ginebra San Miguel is a brand that reflects the bravery and compassion of every Filipino. Every glass of Ginebra recognizes the hero of every Filipino, one who continues to strive for his dreams, his family, and the whole nation. Likewise, Heaven’s strength and resilience in the face of adversity make her an inspiration to many, fueled by a deep sense of malasakit for herself, her family, and the nation she holds dear.

Heavenly Blessings in Kadayawan

The fifth layout is Kadayawan festival in Davao City, a celebration of life and thanksgiving for nature’s bounty. Here, Heaven is portrayed with the abundance of fruits and vegetables, symbolizing the wealth of culture, the bounties of harvest, and the serenity of living.

Ginebra believes that the key to conquering tomorrow’s challenges lies in taking a moment to appreciate today’s accomplishments. After a tiring day during shoots and film, there’s no better way for Heaven to unwind and recharge than by having a Ginebra drink, taking a moment to be grateful for the things in life as she readies herself for the next challenge.

Heavenly Smiles in Masskara:

The sixth and final layout is the Masskara festival in Bacolod where Heaven is seen together with big, vibrant masks and eye-catching outfits. Originally, the festival was born out of crisis in the 1980s to lift the spirit of the locals and bring back smiles on their faces.

Masskara perfectly captures the “never-say-die” attitude of Ginebra, which Heaven also mirrors in life. Throughout the challenging journey of her mom’s battle with cancer, Heaven has exemplified unwavering strength, resilience, and dedication to support, uplift, and bring smiles to her mom. She shared that, “My love for her would always be there and would always remind me to never give up and to persevere on what I love.”

The much-anticipated 2024 GSM calendar serves as a celebration of Filipino pride and heritage. Beyond its artistic showcase, the calendar holds a dual significance as Ginebra San Miguel commemorates its 190th anniversary. This milestone marks nearly two centuries of crafting iconic moments and flavors that have become an integral part of Filipino festivities.

This edition of the Ginebra San Miguel calendar also features a QR code that consumers can scan using their smartphones to see Heaven Peralejo’s calendars come to life, showing behind-the-scenes videos of her calendar girl photoshoots and a special message to her fans and followers.

THE GINEBRA CALENDAR TRADITION

The Ginebra San Miguel Calendar Girl is a long-held tradition in GSMI and an important part of the brand’s history. Since its inception in 1988, beauty queens, actresses, and models who have made their mark in their respective fields have graced the Ginebra San Miguel calendar. Among them were Marian Rivera (2009 and 2014), Anne Curtis (2011), Solenn Heusaff (2012), Miss Universe 2015 Pia Wurtzbach (2019), Sanya Lopez (2020), Christelle Abello (2021), Chie Filomeno (2022), and Yassi Pressman (2023). Heaven follows in the footsteps of her aunt, Rica Peralejo, who also served as Ginebra San Miguel Calendar Girl in 2002.

GSMI is the producer of the world’s largest-selling gin, Ginebra San Miguel. GSMI’s other quality distilled spirits include GSM Blue Light Gin, GSM Blue Mojito, GSM Blue Margarita, GSM Blue Gin Pomelo, Ginebra San Miguel Premium Gin, 1834 Premium Distilled Gin, Antonov Vodka, Añejo Gold Rum, Primera Light Brandy, and the Philippines’ no. 1 Chinese wine Vino Kulafu.

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Your Song of Excellence 2023 – Taiwan Excellence’s search for the Philippines’ best singers and songwriters co-presented by Aromase, Derma Angel, and Johnson Fitness & Wellness – culminated its third year run this Saturday, November 18, 2023, at the Ayala Malls Market! Market! In Taguig.

The Live Grand Finals Event bore witness to a celebration of outstanding Filipino talent, with the Top 3 Grand Finalists from both Singer Category and Songwriter Category fighting their way to the bitter end. Before battling it out on the big stage, the Finale opened with an energizing performance of the Your Song of Excellence 2023 jingle by the Celebrity Judges Yeng Constantino, Arthur Nery, Ice Seguerra, and Paulo Zarate.

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This Grand Finals performance round for the Singer Category was nothing short of amazing with 3 powerhouse performers who have been molded by their respective singing journeys, with each of their roads leading to the Grand Finals stage. In the end, Julius Cawaling came out triumphant with two equally hair-raising performances, beating 1^st Runner Louise Alivio and 2^nd Runner Up Alyssa Erasquin to the win, and what a close race it was.

Another close race was the battle for Grand Champion in the Songwriter Category. It was finally time for the Final 3 Songwriters to present their fully realized Grand Finals songs in front of a big crowd. Through their partner singers, these talented composers fought their way through their creative storytelling and melodies, with every lyric tugging at the heartstrings of the audience. Coming out on top from the Songwriters is Lyndon Nagar winning over 1^st Runner Up Juls Burce and 2^nd Runner Up Popa Elorde.

Helping to present the awards to the winning contestants were VIPs, Mr. Dustin Yang, Minister of Taiwan Economic and Cultural Office (TECO) in the Philippines, Mr. Alex Lai, Director of Taiwan Trade Center Manila, Ms. Christine Kuo, Manager of Taiwan Trade Center Manila, Ms. Janine Tan, Senior Project Manager of Taiwan Trade Center Manila, Ms. Yvonne Hsiao, Project Manager of Taiwan External Trade Development Council, and Ms. Valerie Lin, Project Manager of Taiwan External Trade Development Council, making the event even more special with their esteemed presence.

The Grand Champions received a P50,000 cash prize and P50,000 worth of products each. The 1^st Runners Up won P30,000 cash prize each while the 2^nd Runners Up won P20,000 cash each, as well as P50,000 worth of products each runner up.

The Live Grand Finals Event was also streamed live on the Taiwan Excellence (PH) Facebook page. View it here: https://bit.ly/YSOE3GrandFinals

Your Song of Excellence 2023 is also in partnership with Acer Philippines, Annie’s Way, ASUS Philippines, FECA PH, ible Tech, MSI Philippines, PC Express, Predator Gaming, Republic of Gamers, and Tatung.

Don’t forget to like and follow Taiwan Excellence’s Social Media pages:
FB: https://www.facebook.com/TaiwanExcellence.ph
IG: @taiwanexcellence_ph

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Co-presented by Aromase, Derma Angel, and Johnson Fitness & Wellness, the contest honored the ever-supportive Taiwan Excellence Partner Brands with a B2B Day Event and Product Exhibit in the first day of its 2-Day Grand Finale Event.

Featuring some of the finest award-winning Taiwan Excellence brands and their standard defining quality products, the event beheld an afternoon of brand talks and a short business-to-business meeting session for attendees who were interested to hear best industry practices from these brand representatives.

“It’s always a joy to fly our flag as a Taiwan Excellence awarded brand,” says the Johnson Fitness & Wellness representative. 

Representative from Derma Angel is thankful for the first-time partnership, “We’re happy to be finally partnered with Your Song of Excellence this year because Filipino talent is undeniably world-class.”

Aromase, another Premier Partner attended the event with their representatives through Zoom and is happy for the visibility gained in the Filipino market. “We are looking forward to next year’s endeavors in the Philippines as our brand has strong potential to find a market there,” shares the Aromase representative.

View the event highlights here: https://bit.ly/TaiwanExcellenceB2BEvent

Your Song of Excellence 2023 is also in partnership with Acer Philippines, Annie’s Way, ASUS Philippines, FECA PH, ible Tech, MSI Philippines, PC Express, Predator Gaming, Republic of Gamers, and Tatung.

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It starts with surprises each day! From September 16 to December 25, someone lucky will be surprised, one mall at a time, with toys, gifts, groceries and meals on us as SM begins 100 Days of Christmas Surprises. Which mall will delight someone today? Come to SM to find out!

WHAT ELSE IS A-HAPPENIN’?

Breathtaking Spectacles, to mark the festive season, will dazzle you at your favorite SM mall. Your favorite malls will all be dressed with a dazzling display of holiday magic and sparkling Christmas centrepieces await shoppers inside the malls for that IG-worthy moment.

Start your holiday gift shopping early on with a trove of artisan products and services from local MSMEs at the Holiday Bazaars. Toys, games, and collectibles are waiting to make this holiday season unforgettable at the Christmas Toy Fairs, in partnership with Toy Kingdom and Toy Kingdom Express.

Santa Claus is coming to town, and he’s bringing his merry squad along! Captivating performances, musicales, ensure there’s something for everyone at every visit.

Pets are family too, and SM Supermalls knows it!  Bring your furry friends to select SM malls for a pawsome Christmas Pawty packed with games and prizes for furbabies in pet costumes.

Welcome our Overseas Filipino Workers and Families! With the help of BDO Kabayan, SM Supermalls will be bringing holiday cheer to our modern-day heroes at the Pamaskong Handog by BDO Kabayan in SM City Cebu, SM City Fairview, and SM City General Santos with Superstars, prizes, and laughs galore.

Let’s not forget that you can make a positive impact on the lives of those in need while enjoying your shopping. Buy one SM Cares’ Bears of Joy, and we will donate to one underprivileged child.

And the fun never ends! On News Year’s Eve, welcome 2024 with an unforgettable New Year’s Eve celebration at SM Mall of Asia, SM Seaside Cebu, SM Lanang, and SM CDO Uptown.

To know more about SM Supermalls’ 100 Days of Surprises, visit https://gosm.link/100DaysOfChristmasSurprises for daily surprise videos, www.smsupermalls.com, and follow @SMSupermalls on social media for all the Christmas surprises!

Source: SM Supermalls | #EverythingsHereatSM | 100 Days of Christmas Surprises

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Just in time for Nutrition Month, SM Supermalls partnered with Mesa ni Misis to celebrate the healthiest SuperMoms Meetup at the SM Megamall Event Atrium on July 22, Saturday.

SuperMoms gathered once again for the biggest and grandest super momma convention, which also marked the launch of Juana’s Table, the newest recipe book by Mesa ni Misis’ Juana Manahan Yupangco.

“We SuperMoms hold the power to shape the future of our children’s health. By embracing a plant-based diet and introducing it to our families, we can ensure that our little ones grow up strong, vibrant, and armed with the necessary tools to lead a healthy and fulfilled life.” said Grace Magno, SM Supermalls Vice President for Corporate Marketing. 

SM Supermalls and Mesa ni Misis, through the recipe book, aimed to educate moms on the importance of healthy and sustainable eating. Written by Yupangco herself, who is a food security champion and advocate for local produce and farmers, the book is filled with healthy and affordable meal options that moms can easily create in their kitchen using the freshest produce found at the SM Sunday Market. 

During the event, participants were treated to a cooking demo by Yupangco, who was then joined by celebrities and certified SuperMoms, Dimples Romana and Patti Grandidge Herrera who whipped up a veggie gimbap using fresh, local ingredients. They showcased how easily one can create a delicious and healthy meal for the whole family using one of the many recipes found in the book. Also, moms got the chance to discover how to practice sustainability in the household through cooking.

The meetup featured on-ground activities for moms such as the SuperMoms Club Photo wall where SuperMoms got to take photos with their goodie bags and a raffle draw where lucky SuperMoms won special prizes and other awesome surprises from partners and sponsors. 

Started in 2018, SM Supermalls’ SuperMoms Club is the Philippines’ largest mommy community on Facebook. Its on-ground event, the SuperMoms Meetup, has become an avenue to further build a stronger community of inspiring women and super mommas who uplift, support, and encourage each other. 

“This meetup was designed with your well-being in mind. We want to make you feel valued and cared for, and at the same time, we want to give you a voice to be heard at home, in the workplace, and in your community. Your SM Supermalls family will always be here for you, listening to you and understanding your needs and helping you throughout your motherhood journey,” said Juana Manahan Yupangco.

The healthiest SuperMoms Club meetup in the metro was supported by SM Markets, SM Store, Fully Booked,Viu, NutriAsia, UnMeat, Téviant, Skin Poem, Designer Blooms and Blims Furniture.

Never miss out on the latest SuperMoms gatherings at SM Supermalls! To know more about the SuperMoms Club, join the Facebook community for moms, by moms via www.facebook.com/groups/SMSuperMomsClub.

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Proudly presenting “Love the Philippines” to a crowd composed of former DOT chiefs, officials and employees of the Department’s central and regional offices, heads of government agencies including Cabinet Secretaries, house representatives, tourism stakeholders, and the media, Secretary Frasco described the enhanced campaign as timely for the DOT’s golden anniversary celebration.

“As we cap the last fifty years of the DOT and welcome this new era of tourism for the Philippines, it is but right that we welcome this opportunity to reintroduce the Philippines to the world,” Secretary Frasco said.

“Love the Philippines goes to the very heart of every single Filipino with the distinct grace and hospitality with which we welcome every guest that comes into our shores, our communities, and our homes. Love the Philippines is a recognition of our natural assets, our long and storied history, our rich culture and diversity,” she said, while noting that there is so much more to the country than “the fun and adventure” that has so far been articulated.

“The Philippines is a powerhouse of mega biodiversity, being only one of 18 mega biodiverse countries in the world, a deep well of culture and history, a profound burst and taste of flavor and gastronomy, a tapestry of indigenous peoples and creative communities by whose work of their hands have safeguarded the dignity and integrity of the Filipino identity. This is who we are. These complexities and nuances of the Philippines have yet to be fully articulated to the world for indeed, the story of the Filipino has yet to be fully told, and we shall tell that story by telling them the story of love. Love the Philippines,” Secretary Frasco said.

PBBM’s unequivocal support

Gracing the milestone event for Philippine tourism, President Ferdinand “Bongbong” Marcos Jr. expressed his utmost support for “Love the Philippines”, saying that the enhanced tourism campaign “springs from the genuine love that you, me, and all of us have for the Philippines.”

“And what better way to express that love than by directly incorporating it into our country’s newest tourism campaign slogan, Love the Philippines. This new branding which we unveil today, will serve as our guidepost for the Philippine tourism industry moving forward. Allow me then to express my sincerest appreciation to Tourism Secretary Christina Garcia Frasco and for the DOT team, because aside from the promotion of the country’s tourist destinations, the campaign that you have conceptualized aims to enhance the overall experience of every travel, included in that list of targets are to promote regional products, build more infrastructure for ease of travel, and champion green movements, among others,” the President enthused.

Adjusting to the post-pandemic tourism landscape and changing trends

With the everchanging global tourism landscape post pandemic, and the growing desire of travelers for more immersive experiences in their travels, the DOT viewed the enhanced brand as a timely response to the demands of the industry.

In a recent survey conducted by the United Nations World Travel Organization (UNWTO) among its member countries, market repositioning and rebranding strategies is among the priorities identified after the pandemic based on its Survey Findings on Member Priorities for UNWTO program of work 2024-2025.

With an enhanced tourism campaign in tow, the DOT’s focus now is to show more of what there is to “Love the Philippines” as it works towards the realization of President Marcos, Jr.’s vision for the country to become a tourism powerhouse in Asia.

“Indeed, if we are to compete with our neighbors in our effort as well to partner with them for Asia to become a powerhouse tourism region in the world, the time has come for us to add to the value proposition of the Philippines by telling the world how much more we have to offer,” Secretary Frasco said.

“We have multiple facets of tourism destinations that present a golden opportunity for we have only scratched the surface thus far,” she added.

Rosy prospects for Philippine tourism

According to Secretary Frasco, the world has “the world has noticed that there is so much to love about the Philippines.”

This, as the Philippines has recorded 2,641,993 visitors from January 1 to June 26, 2023, and is close to breaching the 2.65 million arrivals it recorded for 2022.

Further, the tourism sector is regarded as a stalwart as far as contribution to gross domestic product (GDP) is concerned. According to the 2022 Philippine Tourism Satellite Accounts (PTSA) for 2022, the Tourism Direct Gross Value Added (TDGVA) share of the sector to the Philippine economy, as measured by the Gross Domestic Product (GDP), was estimated at 6.2 percent and amounted to PHP 1.38 trillion in 2022.

The Philippines is also seeing a boost in tourism-related enterprise employment, with 5.35 million estimated tourism employment last year.

As she rallied their support for the DOT’s vision of showcasing the best of the Philippines to the world under the Marcos administration, the Secretary said: “As we usher in this golden era for tourism, for our fellow Filipinos, for our beautiful country, let us find it in our hearts to have that burning pride of place for the Philippines, to Love the Philippines, to usher us into the continued recovery and vigorous comeback of the Philippines to the world.”

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GSM highlights the ‘Cool, Clear, and Versatile’ quality of gin

White is the color of fun this year as Ginebra San Miguel Inc. (GSMI), the maker of the world’s no. 1 selling gin, is celebrating World Gin Day (WGD) in a “cool, clear, and versatile” way. Starting with a media launch on June 8 at The Westin Manila in Ortigas, a series of events will be held to highlight June as World Gin month.

WGD, a global celebration observed every second Saturday of June, is spearheaded in the Philippines by GSMI, as it was also the one who brought the first WGD festivities to the Asia Pacific region back in 2014. That year, GSMI marked the 180th year of its flagship brand, Ginebra San Miguel. Today, gin enthusiasts look forward to GSMI’s month-long activities, which not only celebrate gin’s enduring influence on our drinking culture but also its role in celebrations, fiestas, gatherings, and even our everyday triumphs.

“We join gin enthusiasts worldwide in celebrating World Gin Day. As pioneers of this event in our country, we aspire to ignite the spirit of greater appreciation for more Filipinos to know gin’s outstanding qualities, as it is a drink that is ‘Cool, Clear, and Versatile,’” says GSMI Marketing Manager Ron Molina.

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‘Cool, Clear, and Versatile’

This June 8, GSMI once again reinforces that “Gin Is In,” highlighting gin’s “Cool, Clear, and Versatile” qualities that elevate it from the rest.

Gin has been around since the 17th century, and remains popular to this day, especially in Europe, and of course, the Philippines. It is loved by many, and its popularity can be attributed to its taste—the flavor of Juniper and a variety of botanicals—allowing gin to exude that classic yet “Cool” vibe.

The gin’s “Clear,” pure quality is derived from a rigorous distillation process that brings out its best flavor. Since it is unpretentious – with nothing to hide – it is a drink known for its “Versatility,” as it can be enjoyed straight or mixed with other ingredients in a cocktail.  

In a new campaign supporting the appreciation for Gin, GSMI features three exciting and authentic personalities who perfectly embody these unique characteristics of gin.

Gin Is Cool.

The actor and model Zanjoe Marudo likes the cool and refreshing gin experience to punctuate the day. For him, being cool is more than style and moves; it is being calm, too. “Alam niyo kung anong totoong COOL sakin? Yung pagiging kalmado ko (You know what’s truly cool for me? It is my being calm),” says Zanjoe.  His choice of gin is popular to this day – Ginebra San Miguel, which has been his favorite since his days growing up in Batangas.

Gin Is Clear.

Basel Manadil’s choice is GSM Premium Gin, a distilled gin made with natural ingredients and fine botanicals. Popularly known as “The Hungry Syrian,” the Syrian-born Filipino vlogger’s viral posts have made him a clear favorite among millions of netizens. As he would say, “always be CLEAR with your intentions no matter where you go. Because everything you do, can make an impact to others.”

Gin is Versatile.

Actress comedian Herlene “Hipon Girl” Budol likes her gin to be versatile, a drink she can enjoy in many ways. This love for versatility in drinks is something that she also carries in life. The fact that this comedian was able to transform herself into a serious pageant contender truly is outstanding and admirable. Herlene has won over Filipinos with her charming wit, down-to-earth personality, and of course, her remarkable versatility. “In life, dapat VERSATILE (In life, one should be versatile). If you are good at one thing, you can also be good at anything! Stay true while learning many things.”

The three of them – Zanjoe, Basel, and Herlene – will not only grace the WGD celebration but will also be present at various events of GSMI during “Gin Is In” celebrations starting in June.

“We are proud to say that they truly embody the best qualities of gin: Zanjoe is ‘Cool like Gin Is In.’ Basel is ‘Clear like Gin Is In,’ and Herlene is ‘Versatile like Gin Is In,’” Molina added.

GSM Bar Academy graduates ‘mix’ back

One of the highlights of the WGD event is the presence of three mixologists who are scholar-graduates of the Ginebra San Miguel Bar Academy, a partnership with the Technical Education and Skills Development Authority (TESDA) that gives Filipinos a chance to change their lives through education – training students in bartending, flairtending, and basic entrepreneurship.

With the goal of producing globally-competitive and job-ready graduates, while elevating the quality of the bartending profession in the process, the GSM Bar Academy is proud to say that it has produced an astounding 100% immediate employability for all its graduates in 2022.

During WGD, three graduates of the GSM Bar Academy – Jhyrus Denver A. Domingo, Angela Felarca, and JP Peñaflor – who are all employed in top bars in Metro Manila, will showcase their mixology skills in a friendly competition with the theme, “Gin Is In, ” which will feature the world’s most popular and bestselling gin Ginebra San Miguel and other brands, GSM Blue and GSM Premium Distilled Gin.

The success of the GSM Bar Academy in transforming the lives not only of the students but also of their families and the community has not gone unnoticed. In fact, the program will be a recipient of the prestigious International CSR Excellence Award, to be formally awarded on June 16 in London, UK.

‘Gin Is In’ Nationwide

Part of the WGD celebration will be the launch of the second season of G-MIX Nation Online Series, hosted by Luis Manzano, which will be shown for the first time and will feature new cocktail recipes. Alongside is the Home Bar Kit that features Ginebra products and tools for mixing different kinds of cocktails, which is sold online and at select supermarkets.

To ensure gin enthusiasts across the country can partake in the “Gin Is In” festivity, Ginebra San Miguel Inc. will also host mini events in around 50 bars nationwide, including those in Pampanga, Naga, Cebu, and Cagayan De Oro. These bar activations will offer consumers exclusive promotions, raffle giveaways, and outlet merchandising, providing an opportunity for everyone to immerse themselves in the celebration.

To sustain the momentum of the “Gin Is In,” there will be various activities in hundreds on-premise outlets from July to December. Participating outlets will receive exclusive benefits, special “Gin Is In” stubs for consumers to support their patronage.

GSMI’s World Gin Day celebration is just the beginning of a series of exciting events, allowing enthusiasts to declare their love and support for the vibrant local gin culture. In the country, gin is synonymous with Ginebra San Miguel. It is the country’s pioneering gin and the oldest consumer brand still in the market, but still remains cool, clear and versatile, a timeless classic yet still in tune with the times.

Each bottle of Ginebra San Miguel undergoes a stringent production process to ensure optimal quality. As a testament to the strength of its brand name, variants such as GSM Blue, GSM Blue Flavors, and Ginebra San Miguel Premium Gin, have been introduced to cater to different market segments. Just launched last year, its 1834 Premium Distilled Gin has now become a sought-after drink among those with sophisticated taste, as they are enamored with its infusion of classic juniper berries and unique Philippine botanicals such as Sampaguita and Calamansi.

GSMI is the producer of Ginebra San Miguel, the world’s largest-selling gin, according to leading global drinks journal, Drinks International. GSMI’s other quality distilled spirits include GSM Blue Light Gin, GSM Blue Mojito, GSM Blue Margarita, GSM Blue Gin Pomelo, GSM Premium Gin, 1834 Premium Distilled Gin, Antonov Vodka, Añejo Gold Rum, Primera Light Brandy, the Philippines’ no. 1 Chinese wine Vino Kulafu and the newly launched G&T Ultralight Spirit Drink.

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Attending as well will be Wilbert Ross and Yukii Takahashi, lead actors of Puregold Channel’s latest digital series, “Ang Lalaki sa Likod ng Profile”. The tandem will be joined by other cast members at a press conference on May 18 that will discuss Puregold’s newest project in its retailtainment portfolio.

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The Puregold Sari-Sari Store Negosyo Convention is an annual gathering of thousands of Aling Puring members from all over the country, with over 30,000 small business owners signing up for the event. Featuring the theme “Sari-Saring Saya, Sari-Saring Benta,” the convention marks the company’s milestone of amassing 800,000 small business owners nationwide. These are the establishment’s primary customers—sari-sari store owners, bulk buyers, online sellers, caterers, and operators of karinderyas, canteens, and bakeries.

Aling Puring members enjoy perks and privileges that help them grow and expand their businesses. At the forthcoming Puregold Sari-Sari Store Negosyo Convention, for instance, they will be spurred to engage with some of the country’s brightest business minds at free seminars; enjoy value-for-money deals; and get instant freebies.

“Ang Lalaki sa Likod ng Profile” airs on the YouTube Puregold Channel every Saturday as part of the brand’s portfolio of retailtainment projects. The company’s retailtainment concept stresses on connecting to viewers online with riveting, relatable stories.

The series tells the story of Bryce (Wilbert Ross), a young video game enthusiast who ventures into the local dating scene with virtual wingman Angge (Yukii Takahashi). Totally relatable are the comedic, kilig-worthy situations that ensue as Bryce and Angge form a bond online and later sense a strong chemistry between them.

Wilbert Ross cheerfully looks forward to this year’s TNAP convention as he anticipates seeing the show’s ardent fans up close. “Sobrang grateful talaga ako for the opportunity na binigay ng Puregold to be a leading man,” said Ross. “Kaya sobrang excited na rin ako na magpasalamat ng personal sa mga fans namin sa TNAP Convention.”

Also in attendance will be the show’s supporting cast that includes Kat Galang (Genski), Migs Almendras (Ketch), Marissa Sanchez (Bessy), Star Orjaliza (Yaya Aimee), Moi Marcampo (Chili Anne), TJ Valderrama (Cyrus), and Anjo Resurreccion (Jerry).

Two of the creative visionaries behind the series—producer and award-winning filmmaker Chris Cahilig and Victor Villanueva, the director of the show—will be at the event as well. Cahilig will share some thoughts during the press conference.

Villanueva, meanwhile, speaks on his continued collaboration with Puregold. “It’s a thrill to have the chance to keep telling stories for my fellow Filipinos,” he said. “Puregold understands the kind of entertainment that touches everyday people, and it’s a great honor to continue working with them to bring these stories to life.”

Vincent Co, President of Puregold Inc., emphasizes that this is an exciting opportunity for fans of the show. “Viewers have so far shown a warm and enthusiastic reception to ‘Ang Lalaki sa Likod ng Profile,’ he points out. “This is a great chance for them to see members of the cast, live and in person, and check out what makes the series a must-see entertainment.”

Do you want FREE entertainment? Subscribe now to Puregold Channel on YouTube. For more updates, like @puregold.shopping on Facebook, follow @puregold_ph on Instagram and Twitter, and @puregoldph on TikTok.

The stars of Puregold Channel’s hit series “Ang Lalaki sa Likod ng Profile” to attend Sari-Sari Store Negosyo Convention

Brilliant star power is set to light up Puregold’s upcoming Tindahan ni Aling Puring Convention on May 18, 19, and 20, with a posse of entertainment celebrities expected to show up at the World Trade Center in Pasay City, the event’s venue. Entertainment celebrities such as David Licauco, Yassi Presman, Jane de Leon, Francine Diaz, BINI, BGYO, and more are set to make their presence felt.

Attending as well will be Wilbert Ross and Yukii Takahashi, lead actors of Puregold Channel’s latest digital series, “Ang Lalaki sa Likod ng Profile”. The tandem will be joined by other cast members at a press conference on May 18 that will discuss Puregold’s newest project in its retailtainment portfolio.

The Puregold Sari-Sari Store Negosyo Convention is an annual gathering of thousands of Aling Puring members from all over the country, with over 30,000 small business owners signing up for the event. Featuring the theme “Sari-Saring Saya, Sari-Saring Benta,” the convention marks the company’s milestone of amassing 800,000 small business owners nationwide. These are the establishment’s primary customers—sari-sari store owners, bulk buyers, online sellers, caterers, and operators of karinderyas, canteens, and bakeries.

Aling Puring members enjoy perks and privileges that help them grow and expand their businesses. At the forthcoming Puregold Sari-Sari Store Negosyo Convention, for instance, they will be spurred to engage with some of the country’s brightest business minds at free seminars; enjoy value-for-money deals; and get instant freebies.

“Ang Lalaki sa Likod ng Profile” airs on the YouTube Puregold Channel every Saturday as part of the brand’s portfolio of retailtainment projects. The company’s retailtainment concept stresses on connecting to viewers online with riveting, relatable stories.

The series tells the story of Bryce (Wilbert Ross), a young video game enthusiast who ventures into the local dating scene with virtual wingman Angge (Yukii Takahashi). Totally relatable are the comedic, kilig-worthy situations that ensue as Bryce and Angge form a bond online and later sense a strong chemistry between them.

Wilbert Ross cheerfully looks forward to this year’s TNAP convention as he anticipates seeing the show’s ardent fans up close. “Sobrang grateful talaga ako for the opportunity na binigay ng Puregold to be a leading man,” said Ross. “Kaya sobrang excited na rin ako na magpasalamat ng personal sa mga fans namin sa TNAP Convention.”

Also in attendance will be the show’s supporting cast that includes Kat Galang (Genski), Migs Almendras (Ketch), Marissa Sanchez (Bessy), Star Orjaliza (Yaya Aimee), Moi Marcampo (Chili Anne), TJ Valderrama (Cyrus), and Anjo Resurreccion (Jerry).

Two of the creative visionaries behind the series—producer and award-winning filmmaker Chris Cahilig and Victor Villanueva, the director of the show—will be at the event as well. Cahilig will share some thoughts during the press conference.

Villanueva, meanwhile, speaks on his continued collaboration with Puregold. “It’s a thrill to have the chance to keep telling stories for my fellow Filipinos,” he said. “Puregold understands the kind of entertainment that touches everyday people, and it’s a great honor to continue working with them to bring these stories to life.”

Vincent Co, President of Puregold Inc., emphasizes that this is an exciting opportunity for fans of the show. “Viewers have so far shown a warm and enthusiastic reception to ‘Ang Lalaki sa Likod ng Profile,’ he points out. “This is a great chance for them to see members of the cast, live and in person, and check out what makes the series a must-see entertainment.”

Do you want FREE entertainment? Subscribe now to Puregold Channel on YouTube. For more updates, like @puregold.shopping on Facebook, follow @puregold_ph on Instagram and Twitter, and @puregoldph on TikTok.

The post The stars of Puregold Channel’s hit series “Ang Lalaki sa Likod ng Profile” to attend Sari-Sari Store Negosyo Convention appeared first on MYJUICYNET.