Best known for her acting in the movie ‘Nananahimik ang Gabi,’ which awarded her the Philippines Best Actress award from the Asian Academy Creative Awards, as well as starring in the youth series ‘The Rain in España,’ Heaven shared that it is a dream come true for her to endorse an iconic brand, Ginebra San Miguel. “It’s such a beautiful milestone of my life to be part of Ginebra. When I was 18 years old, gin bilog with pineapple juice was my first drink. It’s a dream come true, my first drink is also my first big endorsement,” she said.

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With the theme “Philippine Fiesta,” the 2024 edition of the Ginebra San Miguel Calendar showcases Heaven in six vibrant fiesta layouts (Panagbenga, Lantern, Higantes, Pintados, Kadayawan, and Masskara), embodying the vibrant spirit of Philippine Fiestas.

GSMI Marketing Manager Ron Molina said that the 2024 Ginebra calendar serves as a symbolic expression of optimism, unity, and the resounding belief that brighter days are ahead. “Looking forward to 2024, we, at Ginebra, envision a year where the echoes of the pandemic are a distant memory. And the best way to move forward is to embrace a future filled with all-out celebrations, reminiscent of the joyous fiestas that define our culture,” he said.

GSMI Group Product Manager Paolo Jose Tupaz described Heaven as a captivating and talented actress who perfectly captures the Ginebra San Miguel attributes and the essence of the Philippine Fiesta. “Heaven’s authenticity, perseverance, courage, and zest in life embodies the spirit of Ginebra and reflects the beauty, grace, and dynamism of the Filipino culture,” he added.

HEAVEN IN THE VIBRANT WORLD OF FIESTA

Next year’s calendar showcases the beauty and diversity of Filipino culture, with stunning visuals inspired by the colorful and festive celebrations that take place across the archipelago. Heaven described Ginebra as a staple in every Filipino’s drinking occasion, particularly during fiestas. “Hindi magiging buo ang celebration ng mga Pinoy kung walang Ginebra,” says Heaven [The celebration of Filipinos won’t be complete without Ginebra].

As the next face of Ginebra San Miguel, she shared that the Heaven the public would see in the layouts would show her positive perspective on life— on being resilient and outgoing and on enjoying and loving life.

Heaven’s personality shined through the six festive layouts, bringing to life the colors, flavors, and traditions that make these events truly unique.

Heavenly Blossoms in Panagbenga

The first is “Panagbenga,” set in Baguio’s renowned flower-themed festival. Heaven is surrounded by vibrant floral displays in this set, showing joy and beauty.

Like how Ginebra San Miguel is a brand associated with joy for bringing people together to celebrate joyous and special moments, Heaven’s infectious smile, bubbly personality, and cheerful spirit also bring joy to those around her.

Heaven holds a special affinity for this particular layout, considering her personal passion for flower arranging, making it a cherished and resonant experience for her.

Heavenly Lights in Lantern Festival

Emerging as one of the brightest stars of the new generation, Heaven sparkles in the next layout against a backdrop of vibrant giant lanterns and a myriad of dancing lights. The featured setting is the Giant Lantern Festival, also known as Ligligan Parul in San Fernando, Pampanga, a spectacle that symbolizes not only the brilliance of light but also the profound sense of hope it brings.

Just as Ginebra has inspired Filipinos to light their lives with choices that reflect their truest and most vibrant selves, Heaven sparkles hope for her family and followers. She constantly reminds others that even in the darkest times, there is always a glimmer of hope.

Heavenly Heights in Higantes

In the third layout, Heaven takes center stage amidst the larger-than-life papier-mâché puppets of the Higantes Festival in Angono, Rizal. Much like these symbolic giants that represent the aspirations of the people of Rizal to achieve greatness and make significant contributions to their hometown’s progress, Heaven, too, aspires to excel in her role as an actress and performer, contributing to the enrichment of the arts.

Heaven is truly ‘ganado sa buhay’ as she managed to graduate with a degree in Business Management from the Southville International School while working her way up to become one of the most recognizable faces in the entertainment industry today.

Heaven in Higantes Festival layout aligns seamlessly with Ginebra’s commitment to upholding traditions of excellence, emphasizing the shared pursuit of greatness and the celebration of achievements within the tapestry of cultural festivities.

Heavenly Design in Pintados

The fourth layout draws inspiration from the Pintados Festival in Leyte, where Heaven is showcased alongside intricate body paintings. Pintados, a festival steeped in historical significance, pays homage to the pre-Spanish tradition of warrior tattooing, where the bravest warriors showcased their valor through intricate ink designs.

Parallel to the festival’s celebration of bravery, Ginebra San Miguel is a brand that reflects the bravery and compassion of every Filipino. Every glass of Ginebra recognizes the hero of every Filipino, one who continues to strive for his dreams, his family, and the whole nation. Likewise, Heaven’s strength and resilience in the face of adversity make her an inspiration to many, fueled by a deep sense of malasakit for herself, her family, and the nation she holds dear.

Heavenly Blessings in Kadayawan

The fifth layout is Kadayawan festival in Davao City, a celebration of life and thanksgiving for nature’s bounty. Here, Heaven is portrayed with the abundance of fruits and vegetables, symbolizing the wealth of culture, the bounties of harvest, and the serenity of living.

Ginebra believes that the key to conquering tomorrow’s challenges lies in taking a moment to appreciate today’s accomplishments. After a tiring day during shoots and film, there’s no better way for Heaven to unwind and recharge than by having a Ginebra drink, taking a moment to be grateful for the things in life as she readies herself for the next challenge.

Heavenly Smiles in Masskara:

The sixth and final layout is the Masskara festival in Bacolod where Heaven is seen together with big, vibrant masks and eye-catching outfits. Originally, the festival was born out of crisis in the 1980s to lift the spirit of the locals and bring back smiles on their faces.

Masskara perfectly captures the “never-say-die” attitude of Ginebra, which Heaven also mirrors in life. Throughout the challenging journey of her mom’s battle with cancer, Heaven has exemplified unwavering strength, resilience, and dedication to support, uplift, and bring smiles to her mom. She shared that, “My love for her would always be there and would always remind me to never give up and to persevere on what I love.”

The much-anticipated 2024 GSM calendar serves as a celebration of Filipino pride and heritage. Beyond its artistic showcase, the calendar holds a dual significance as Ginebra San Miguel commemorates its 190th anniversary. This milestone marks nearly two centuries of crafting iconic moments and flavors that have become an integral part of Filipino festivities.

This edition of the Ginebra San Miguel calendar also features a QR code that consumers can scan using their smartphones to see Heaven Peralejo’s calendars come to life, showing behind-the-scenes videos of her calendar girl photoshoots and a special message to her fans and followers.

THE GINEBRA CALENDAR TRADITION

The Ginebra San Miguel Calendar Girl is a long-held tradition in GSMI and an important part of the brand’s history. Since its inception in 1988, beauty queens, actresses, and models who have made their mark in their respective fields have graced the Ginebra San Miguel calendar. Among them were Marian Rivera (2009 and 2014), Anne Curtis (2011), Solenn Heusaff (2012), Miss Universe 2015 Pia Wurtzbach (2019), Sanya Lopez (2020), Christelle Abello (2021), Chie Filomeno (2022), and Yassi Pressman (2023). Heaven follows in the footsteps of her aunt, Rica Peralejo, who also served as Ginebra San Miguel Calendar Girl in 2002.

GSMI is the producer of the world’s largest-selling gin, Ginebra San Miguel. GSMI’s other quality distilled spirits include GSM Blue Light Gin, GSM Blue Mojito, GSM Blue Margarita, GSM Blue Gin Pomelo, Ginebra San Miguel Premium Gin, 1834 Premium Distilled Gin, Antonov Vodka, Añejo Gold Rum, Primera Light Brandy, and the Philippines’ no. 1 Chinese wine Vino Kulafu.

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The post Dive into the Vibrant World of Fiesta with Ginebra San Miguel’s 2024 Calendar Girl appeared first on MYJUICYNET.

GSM highlights the ‘Cool, Clear, and Versatile’ quality of gin

White is the color of fun this year as Ginebra San Miguel Inc. (GSMI), the maker of the world’s no. 1 selling gin, is celebrating World Gin Day (WGD) in a “cool, clear, and versatile” way. Starting with a media launch on June 8 at The Westin Manila in Ortigas, a series of events will be held to highlight June as World Gin month.

WGD, a global celebration observed every second Saturday of June, is spearheaded in the Philippines by GSMI, as it was also the one who brought the first WGD festivities to the Asia Pacific region back in 2014. That year, GSMI marked the 180th year of its flagship brand, Ginebra San Miguel. Today, gin enthusiasts look forward to GSMI’s month-long activities, which not only celebrate gin’s enduring influence on our drinking culture but also its role in celebrations, fiestas, gatherings, and even our everyday triumphs.

“We join gin enthusiasts worldwide in celebrating World Gin Day. As pioneers of this event in our country, we aspire to ignite the spirit of greater appreciation for more Filipinos to know gin’s outstanding qualities, as it is a drink that is ‘Cool, Clear, and Versatile,’” says GSMI Marketing Manager Ron Molina.

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‘Cool, Clear, and Versatile’

This June 8, GSMI once again reinforces that “Gin Is In,” highlighting gin’s “Cool, Clear, and Versatile” qualities that elevate it from the rest.

Gin has been around since the 17th century, and remains popular to this day, especially in Europe, and of course, the Philippines. It is loved by many, and its popularity can be attributed to its taste—the flavor of Juniper and a variety of botanicals—allowing gin to exude that classic yet “Cool” vibe.

The gin’s “Clear,” pure quality is derived from a rigorous distillation process that brings out its best flavor. Since it is unpretentious – with nothing to hide – it is a drink known for its “Versatility,” as it can be enjoyed straight or mixed with other ingredients in a cocktail.  

In a new campaign supporting the appreciation for Gin, GSMI features three exciting and authentic personalities who perfectly embody these unique characteristics of gin.

Gin Is Cool.

The actor and model Zanjoe Marudo likes the cool and refreshing gin experience to punctuate the day. For him, being cool is more than style and moves; it is being calm, too. “Alam niyo kung anong totoong COOL sakin? Yung pagiging kalmado ko (You know what’s truly cool for me? It is my being calm),” says Zanjoe.  His choice of gin is popular to this day – Ginebra San Miguel, which has been his favorite since his days growing up in Batangas.

Gin Is Clear.

Basel Manadil’s choice is GSM Premium Gin, a distilled gin made with natural ingredients and fine botanicals. Popularly known as “The Hungry Syrian,” the Syrian-born Filipino vlogger’s viral posts have made him a clear favorite among millions of netizens. As he would say, “always be CLEAR with your intentions no matter where you go. Because everything you do, can make an impact to others.”

Gin is Versatile.

Actress comedian Herlene “Hipon Girl” Budol likes her gin to be versatile, a drink she can enjoy in many ways. This love for versatility in drinks is something that she also carries in life. The fact that this comedian was able to transform herself into a serious pageant contender truly is outstanding and admirable. Herlene has won over Filipinos with her charming wit, down-to-earth personality, and of course, her remarkable versatility. “In life, dapat VERSATILE (In life, one should be versatile). If you are good at one thing, you can also be good at anything! Stay true while learning many things.”

The three of them – Zanjoe, Basel, and Herlene – will not only grace the WGD celebration but will also be present at various events of GSMI during “Gin Is In” celebrations starting in June.

“We are proud to say that they truly embody the best qualities of gin: Zanjoe is ‘Cool like Gin Is In.’ Basel is ‘Clear like Gin Is In,’ and Herlene is ‘Versatile like Gin Is In,’” Molina added.

GSM Bar Academy graduates ‘mix’ back

One of the highlights of the WGD event is the presence of three mixologists who are scholar-graduates of the Ginebra San Miguel Bar Academy, a partnership with the Technical Education and Skills Development Authority (TESDA) that gives Filipinos a chance to change their lives through education – training students in bartending, flairtending, and basic entrepreneurship.

With the goal of producing globally-competitive and job-ready graduates, while elevating the quality of the bartending profession in the process, the GSM Bar Academy is proud to say that it has produced an astounding 100% immediate employability for all its graduates in 2022.

During WGD, three graduates of the GSM Bar Academy – Jhyrus Denver A. Domingo, Angela Felarca, and JP Peñaflor – who are all employed in top bars in Metro Manila, will showcase their mixology skills in a friendly competition with the theme, “Gin Is In, ” which will feature the world’s most popular and bestselling gin Ginebra San Miguel and other brands, GSM Blue and GSM Premium Distilled Gin.

The success of the GSM Bar Academy in transforming the lives not only of the students but also of their families and the community has not gone unnoticed. In fact, the program will be a recipient of the prestigious International CSR Excellence Award, to be formally awarded on June 16 in London, UK.

‘Gin Is In’ Nationwide

Part of the WGD celebration will be the launch of the second season of G-MIX Nation Online Series, hosted by Luis Manzano, which will be shown for the first time and will feature new cocktail recipes. Alongside is the Home Bar Kit that features Ginebra products and tools for mixing different kinds of cocktails, which is sold online and at select supermarkets.

To ensure gin enthusiasts across the country can partake in the “Gin Is In” festivity, Ginebra San Miguel Inc. will also host mini events in around 50 bars nationwide, including those in Pampanga, Naga, Cebu, and Cagayan De Oro. These bar activations will offer consumers exclusive promotions, raffle giveaways, and outlet merchandising, providing an opportunity for everyone to immerse themselves in the celebration.

To sustain the momentum of the “Gin Is In,” there will be various activities in hundreds on-premise outlets from July to December. Participating outlets will receive exclusive benefits, special “Gin Is In” stubs for consumers to support their patronage.

GSMI’s World Gin Day celebration is just the beginning of a series of exciting events, allowing enthusiasts to declare their love and support for the vibrant local gin culture. In the country, gin is synonymous with Ginebra San Miguel. It is the country’s pioneering gin and the oldest consumer brand still in the market, but still remains cool, clear and versatile, a timeless classic yet still in tune with the times.

Each bottle of Ginebra San Miguel undergoes a stringent production process to ensure optimal quality. As a testament to the strength of its brand name, variants such as GSM Blue, GSM Blue Flavors, and Ginebra San Miguel Premium Gin, have been introduced to cater to different market segments. Just launched last year, its 1834 Premium Distilled Gin has now become a sought-after drink among those with sophisticated taste, as they are enamored with its infusion of classic juniper berries and unique Philippine botanicals such as Sampaguita and Calamansi.

GSMI is the producer of Ginebra San Miguel, the world’s largest-selling gin, according to leading global drinks journal, Drinks International. GSMI’s other quality distilled spirits include GSM Blue Light Gin, GSM Blue Mojito, GSM Blue Margarita, GSM Blue Gin Pomelo, GSM Premium Gin, 1834 Premium Distilled Gin, Antonov Vodka, Añejo Gold Rum, Primera Light Brandy, the Philippines’ no. 1 Chinese wine Vino Kulafu and the newly launched G&T Ultralight Spirit Drink.

The post GIN IS IN: Ginebra hosts White Party to celebrate World Gin Day appeared first on MYJUICYNET.

Yassi was surprised and honored to learn that she had been chosen as the newest member of the GSMI family. “Being a part of such a great legacy will be a turning point in my life,” Yassi says. “It’s truly unique to be a part of a company that serves world-class quality products, and it means a lot to me that they chose me to be a part of the brand,” she added.

After two years, the event was held face-to-face for the first time. “We are thrilled to be resuming our Ginebra San Miguel 2023 Calendar Girl launch live! This launch, for us, also signals the mood for next year. Many Filipinos have been affected by the pandemic, but now is the time to recover—to dream and hope again, and to spread that positivity to others,” says Marketing Manager Ron Molina.

The calendar, titled “Queen of the Barangay,” depicts Yassi as a modern Filipina who, through her “matapang,” “ganado,” and “never-say-die” attitude, is able to adjust to the new normal with positivity and productivity.

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YASSI AS “QUEEN OF THE BARANGAY”

Yassi prepared herself physically and mentally to be the best representation of what an ideal Ginebra calendar girl should be. She admits that prior to her selection, she was always trying to keep herself fit. “Of course, there were times that I also had to give in to my cravings, but at the end of the day, I knew my priority was to be stronger, healthier, and happier.”

Preparing for the calendar shoot, Yassi pushed herself to do weight training, boxing, and having a healthy diet. “My fitness journey helped me become a better version of myself.” As for her mental preparation, she just kept in mind Ginebra’s taglines like “Ganado sa Buhay,” and “Never-Say-Die.”

With Yassi’s positivity and optimism in life, her personality shined through the six layouts of the Ginebra San Miguel 2023 calendar. The photo shoot was also done on location after two years, reflecting the relaxed and open atmosphere we anticipate in the coming year.

The six layouts are inspired by different cocktail mixes. The first one is “Ginsu Mix” set in an auto repair shop, reminding the importance of hard work and passion in everything we do. The second layout is “Calamansi Surprise,” showing Yassi amidst greenery and nature.   

“Kula-Orange Fizz” is the third layout, featuring a background filled with dried pampas grass with wooden trays where one can display spirits and mix cocktails. According to Yassi, she could relate to this design as she had her dream home renovated recently, which now features a lot of touches of brown wood furniture and neutral shades. “I also have a mini bar in my living room–an open space to bond with my family and friends.”

The fourth layout is the “Velocity Mix,” something that seems like it’s from a blockbuster summer movie complete with a ref full of Ginebra products. While “Sky Prisma” is the fifth layout, also in a beach setting, but this time with a picturesque sunset in the background. Last is the “Mango Daiquiri,” where Yassi is magnified by a bonfire by the beach, the best place to experience Ginebra’s creative cocktails and concoctions. Just don’t forget your coolers and ice boxes for that perfect night! 

Personally, it was hard for Yassi to choose a favorite among the six calendar layouts, but she has a bias toward the “Velocity Mix.” “It’s because I always enjoy beach time with family and friends–a ‘ginstronomic’ trip with our favorite food and gin. The drink also has candies and gummies–the perfect combo for me, as it is sweetness with a kick!”

YASSI ON BEING A MODERN FILIPINA

During the pandemic, the actress and entrepreneur has gained new discoveries about herself–a new purpose, pride, and passion that resonates not only with her family but the whole barangay.

As an empowered Filipina woman, Yassi owns multiple businesses, knows how to tend to her organic garden, fixes things at home, and concocts rejuvenating drinks for herself and her family—all while fulfilling her commitments in the entertainment industry.

With her self-discovery, Yassi also realized to be kinder to herself and has become the “matapang” woman she is by refusing to let difficult circumstances pull her down. “When I was younger, my father always advised me to keep trying because, as he said—if you try and try and you succeed, you’re going to be happy, but if you try and try and you fail, I’ll be there to catch you,” says Yassi. Her family, the source of her “tapang,” made her fearless in the face of whatever trials or tribulations she may face. 

Despite her personal struggles, Yassi continues to hone the talents that she already has and allows her inner beauty to radiate, too, in order to inspire others. According to her, she shows her most natural self online and sometimes even reveals some not-so-glamorous side of a celebrity because she believes that it would be healthy for people, especially the youth, to see that genuine side of her.

“I am open to everybody [on social media] about my battles and journey toward being healthier and stronger,” says the 2023 Ginebra calendar girl. “Whenever I get messages from little girls or any netizen saying that I inspire them to dance, act, and to keep moving forward, it gives me the ‘ganado’ feeling and hope and aspiration to empower more women!” 

If there are things that the pandemic or the recent months have made women realize, it’s that they can accomplish things that are not expected from them and deliver more than the ordinary. “I think Ginebra San Miguel chose me because I embody courage, passion, and its never-say-die spirit. Growing up in showbusiness, you’d experience a lot of rejections and comments from people, and while we know we should just brush them off—especially the non-constructive criticisms—they sometimes get to you,” adds Yassi.

But amid all these rejections and disappointments in the past, Yassi just soldiered on, keeping a “never say die” attitude. Eventually, she became unstoppable, brimming with positivity and personality, allowing her to rise above the crowd.

As “Queen of the Barangay,” Yassi and her friends know how to have a good time—with good music and drinks, as seen on her social media posts. “We love theme parties; the last one we did was about sunflowers. We also did disco and Coachella.” 

The new brand ambassador also shared that her favorite gin drink is the GSM Blue Mojito because of its light taste and her friends can easily enjoy the drink by just simply putting ice or adding any fruits like pineapple for a fruity flavor.

As GSM’s newest brand ambassador, Yassi hopes to spread positivity and continue to inspire and empower women and the youth—sharing the “ganado” spirit with her 28 million followers on social media. 

THE GINEBRA CALENDAR TRADITION

Yassi Pressman GSM Calendar

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The Ginebra San Miguel Calendar Girl is a long-held tradition in GSMI and an important part of the brand’s history. Since its inception in 1988, beauty queens, actresses, and models who have made their mark in their respective fields have graced the Ginebra San Miguel calendar. Among them were Marian Rivera (2009 and 2014), Anne Curtis (2011), Solenn Heusaff (2012), Miss Universe 2015 Pia Wurtzbach (2019), Sanya Lopez (2020), and Chie Filomeno (2022).

GSMI is the producer of Ginebra San Miguel, the world’s largest-selling gin, according to the leading global drinks journal Drinks International. GSMI’s other quality distilled spirits include GSM Blue Light Gin, GSM Blue Mojito, GSM Blue Margarita, GSM Blue Gin Pomelo, Ginebra San Miguel Premium Gin, 1834 Premium Distilled Gin, Antonov Vodka, Añejo Gold Rum, Primera Light Brandy, and the Philippines’ no. 1 Chinese wine Vino Kulafu.

For more details, log on to www.ginebrasanmiguel.com or visit the official Ginebra San Miguel Facebook page www.facebook.com/BarangayGinebra.

The post Yassi Pressman is 2023 GSM Calendar Girl appeared first on MYJUICYNET.