\nSunnywood \u2014 The Rice experts<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n
It was not easy building a company that sells branded rice in a country where many of its citizens are considered below or just within the poverty line. But Sunnywood persisted, embraced the challenges, and 20 years later has become a market leader. \u201cWe are a strong player in the supermarkets, which is our main market. We are planning to go beyond that. In the next five years, we would like to be a very vibrant and hopefully the dominant brand.\u201d Ong says.<\/div>\n
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Sunnywood started with just one brand — Harvester\u2019s, its flagship that offers 9 product items. Later on, the company added two more: Jordan Farms and Farm Boy. Jordan Farms offers specialty and healthy rice such as red, black and brown rice. Farm Boy, on the other hand, offers good, affordable rice for the budget conscious.<\/div>\n
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Aren\u2019t consumers confused about the three brands? Ong quickly says no. \u201cThe consumers are very intelligent. They appreciate the branding,\u201d he says. \u201cThey can differentiate the types of products that are being offered by each brand.\u201d<\/div>\n
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Speaking of consumers, Ong says their awareness of rice varieties and tastes have been raised to a higher level through the years. The characteristics of long grain, short grain, \u2018laon,\u2019 unpolished, organic, and sticky or \u2018buhaghag\u2019 are familiar with them. \u201cWhen we introduced the black rice years back, for example, some buyers were incredulous and wondered whether the grains were tinted black. So we had to explain to them that it is natural, very healthy and locally produced. Many thought the rice packed in attractive packaging were imported but were proudly pleased to find out that these are locally produced and packed.\u201d<\/div>\n
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\u201cThen, we have to do a lot of convincing and educating for the supermarkets to accept more varieties (especially the unpolished, healthy rice) and brands. Now, it\u2019s all out there in the market. It\u2019s all about making sure all the players in the market appreciate the products to bring these to the consumers. The consumers\u2019 vital role is to let their supermarkets know that they want the products which many times either is not carried comprehensively or ordered sparingly, leading to stock shortages on the store level.\u201d<\/div>\n
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Forging Ties with Farmers, Cooperatives<\/b><\/div>\n<\/div>\n
Sunnywood does not own farmlands. Instead, it carefully sources them from farmers, cooperatives, millers, traders and importers through the years. <\/div>\n<\/div>\n
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\u201cAs a company, it is one of our goals to assist and work with rural cooperatives that need help in finding markets for their products. We often sit down with them and discuss where and how we can help. Many of these coops have potentially good products and just needed a boost to get them to the market. The process is not as simple as it might seem. There are hurdles. The products have to be improved to standards acceptable to the market. Cost is always a consideration but we work with the prices that they quote us, prices they are happy with and good for supporting their families and community. That way they are encouraged to continue planting. Successful cooperation is a win, win, win, and win for the whole supply chain: farmers\/coops, Sunnywood, supermarkets and, yes, the consumers. <\/div>\n
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By planting the seeds for a strong, stable relationship with its various stakeholders, Sunnywood is now harvesting success.<\/div>\n
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Sunnywood \u2014 The Rice experts Successful businesses are built on stable relationships based on mutual trust and benefits. Beyond profits, businesses exist to serve its numerous stakeholders that include suppliers, partners, shareholders, and most importantly the consumers. Sunnywood Superfoods Corp. is one such company. Romeo Ong, its president who started the rice distribution company two […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[10,25],"tags":[],"yoast_head":"\n
Sunnywood Builds a Strong Community of Rice Lovers - MYJUICYNET<\/title>\n \n \n \n \n \n \n \n \n \n \n \n \n \n\t \n\t \n\t \n