{"id":561,"date":"2020-10-23T12:40:00","date_gmt":"2020-10-23T12:40:00","guid":{"rendered":"http:\/\/my-juicy.net\/2020\/10\/23\/celebration-for-a-cause-avida-culminates-30th-anniversary-with-a-fundraising-concert\/"},"modified":"2020-10-23T12:40:00","modified_gmt":"2020-10-23T12:40:00","slug":"celebration-for-cause-avida-culminates","status":"publish","type":"post","link":"https:\/\/my-juicy.net\/2020\/10\/celebration-for-cause-avida-culminates.html","title":{"rendered":"Celebration for a Cause: Avida Culminates 30th Anniversary with a Fundraising Concert"},"content":{"rendered":"
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Avida Land Partners with Ayala Museum to Provide Yearlong Internet Access to 500 Underprivileged Students through The Rush Hour Concerts Online<\/span><\/span><\/p>\n <\/span> Avida Land continues to pay it forward, anchoring on gratitude for its almost 50,000 households and advocacy for homegrown artistry for the culminating activity of its 30<\/span>th<\/sup><\/span> anniversary. Following the company\u2019s purpose-driven collaborations with local livelihood brands Rags2Riches and Messy Bessy is its partnership with fellow Ayala Corporation subsidiary Ayala Museum. In upholding the Ayala group of companies\u2019 crusade to uplift the lives of Filipinos, the sister companies teamed up for a virtual fundraising concert for the benefit of Ayala Foundation\u2019s underprivileged students.<\/span><\/span><\/p>\n <\/span> Avida has long been united with Ayala Museum in celebrating the things that ignite one\u2019s passions and that inspire them to live life to the fullest. Being synonymous to delightful and inspired living, Avida did not look far in choosing a group to \u201ccelebrate life\u201d with on its third decade of making dream homes a reality for middle-income Filipinos. Five years into partnering together for various activations geared at promoting art and history, and inspiring everyone to pursue their passions, Avida and Ayala Museum took their collaboration up a notch by supporting a cause that is close to their hearts.<\/span><\/span><\/p>\n <\/span> For its 30<\/span>th<\/sup><\/span> anniversary, Avida once again joined forces with Ayala Museum to bring The Rush Hour Concerts<\/i> online for the very first time. The virtual concert, set to go live on October 30, 2020, is a way for the museum and the Manila Symphony Orchestra to make classical music more accessible to the public. The initiative is part of Ayala Museum\u2019s Get Access, Give Access<\/i> fundraising campaign that gives internet access to underprivileged students from all over the Philippines for their online education. Keeping the spirit of gratitude and hope amid this trying time, Avida seized the chance to uplift more lives and saw it fit to celebrate its 30-year milestone for this higher cause.<\/span><\/span><\/p>\n <\/span> By adapting The Rush Hour Concert<\/i> experience to the digital space, audiences can get access to Manila Symphony Orchestra\u2019s full repertoire from the comfort of their homes and at the same time give online access to Ayala Foundation\u2019s students in this time of distance learning.<\/span><\/span><\/p>\n
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