Matteo Guidicelli Picks His One Sleeping Partner

It’s official—Matteo Guidicelli is “The One” for Uratex, as the leading “Sleep Specialist” launches the matinee idol, athlete, and all-around good guy as its first celebrity endorser in a TV commercial.

“People underestimate the importance of sleep, which is one of the most important things in life. And people also underestimate what a mattress can do. A Uratex mattress is a very good investment because you’re not only buying a durable product that you can use for a long time, but you are also investing on good quality sleep,” testifies a grateful Guidicelli.

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At the contract-signing at the Uratex Magallanes Showroom in Paseo de Magallanes, Makati City are Abigail Carino, Uratex Brand Manager, Classic Foams; Peachy Medina, Uratex Managing Director; Matteo Guidicelli; Cherry Wong-Tan, Uratex Marketing Director; and Apol Butas, Catalytx Advertising Inc. Client Service Director.

“Our campaign, ‘The One for Uratex,’ is about better sleep, the value of sleep, and how Uratex can be your right partner,” explains Peachy Medina, Uratex Managing Director. “Matteo, like Uratex, strives for excellence. He tries everything. He’s good at any role or any field he chooses. He’s not afraid to try new things—that’s innovation. He’s a good representative of the youth of today—smart, confident, and athletic. Matteo is very caring; and a good son, brother, friend and boyfriend. He’s also trustworthy, a quality that our brand is known for.”