Disney’s new Cinderella poster and trailer

Walt Disney Pictures has launched its marketing campaign for director Kenneth Branagh’s live-action re-imagining of “Cinderella” with the release of a teaser poster and trailer which may be viewed at http://youtu.be/7eujNITRZlo.

The film stars Lily James (TV’s “Downton Abbey,” “Wrath of the Titans”) in the title role, Richard Madden (TV’s “Game of Thrones”) as the Prince, Oscar-winner Cate Blanchett (“Blue Jasmine”) as the infamous stepmother Lady Tremaine, and Academy Award-nominee Helena Bonham Carter (“Alice in Wonderland”) as the Fairy Godmother.

Holliday Grainger (“Anna Karenina”) and Sophie McShera (“Downton Abbey”) play Ella’s stepsisters Anastasia and Drisella, respectively. Stellan Skarsgard (“Marvel’s The Avengers”) and Nonso Anozie (“Game of Thrones”) play the Arch Grand Duke and the Prince’s loyal friend, the Captain. Tony-Award-winner Derek Jacobi portrays the King.

The timeless story of “Cinderella” dates back to 1697 when first created by Charles Perrault, although it truly came to life for millions all over the world in 1950 with Walt Disney’s celebrated animated feature.

The story of “Cinderella” follows the fortunes of young Ella whose merchant father remarries following the tragic death of her mother. Keen to support her loving father, Ella welcomes her new stepmother Lady Tremaine and her daughters Anastasia and Drisella into the family home. But, when Ella’s father suddenly and unexpectedly passes away, she finds herself at the mercy of a jealous and cruel new family. Finally relegated to nothing more than a servant girl covered in ashes, and spitefully renamed Cinderella, Ella could easily begin to lose hope. Yet, despite the cruelty inflicted upon her, Ella is determined to honor her mother’s dying words and to “have courage and be kind.” She will not give in to despair nor despise those who abuse her. And then there is the dashing stranger she meets in the woods. Unaware that he is really a prince, not merely an employee at the Palace, Ella finally feels she has met a kindred soul. It appears as if her fortunes may be about to change when the Palace sends out an open invitation for all maidens to attend a ball, raising Ella’s hopes of once again encountering the charming “Kit.” Alas, her stepmother forbids her to attend and callously rips apart her dress. But, as in all good fairy tales, help is at hand as a kindly beggar woman steps forward and, armed with a pumpkin and a few mice, changes Cinderella’s life forever.

“Cinderella” will be released in the Philippines on March 11, 2015 through Walt Disney Studios Motion Pictures International.